Purpose is a word thrown around in the corporate world so often that it is starting to lose its meaning. And once something becomes a buzzword, it becomes much more difficult to translate it into tangible stories. In this episode, I talk about how you can communicate purpose and values through storytelling. You will learn the importance of values and purpose in an organization and why it is important to communicate them. Other topics discussed in this episode: How purpose has become a Buzzword [1:28]What purpose really means [2:05]Reasons why your company should care about purpose [4:05]The difference between your WHY and HOW [5:15]Why you need to remind your employees of the company values [8:26]How to communicate purpose and values [10:24]Storytelling is about being vulnerable [11:47]How to source for stories [13:45]How to tell effective stories [16:40]Why your leader needs to be coached in storytelling [18:25]How to achieving excellence [21:35]Key resources mentioned in this episode: LinkedIn is where I hang out most and also where I love to have conversations with my current, former and future clients partners such as teams at Netflix. Connect with me on LinkedIn here: https://www.linkedin.com/in/beatrice-ngalula-kabutakapua/  If you are more of a Twitter person, I’d love to connect there as well. This is where you can read what I share about business storytelling, my proud moments as a mom of curious and encouraging children and the latest blog posts I published. Follow me on Twitter: https://twitter.com/Kabutakapua Learn how business storytelling engages employees and improves external communication. Download the white paper https://kabutakapua.com/powerful-beyond-measure/ Receive monthly reflections, resources and case studies on business storytelling. Sign up for free to my newsletter: https://subscribepage.com/powerfulbeyond Book a free introductory call with me so that we can discuss with no obligation, what your organisation is focussing on right now and what steps you need to take next. Book a call here: https://app.acuityscheduling.com/schedule.php?owner=19512995&appointmentType=20183245

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