Welcome to another episode of the Testing Peers podcast.Tara Walton and Vernon Richards join Chris on this week's episode as we talk about content creation.Before diving into the main topic, Vernon introduces the banter topic of travelling pet peeves - familiar topics covered included comfort, fear, other people, hidden costs and more.Then we dive into the main topic of content creation.We cover what motivates us to create content?To vent, respond, share, build a personal brand, share skills & knowledge, reframe topics to your context, sharpen your thoughts, and gain feedback.The Peers talk about changes and challenges they've been through in their content creation journey.Ever thought 'what about all these other people who have already written about this topic?'We also discuss audience, building on a seed of an idea, seeking feedback and more.The art of telling an appropriate story relevant to the audience and how useful that is to us as a tester.Some useful links that we mention:Leading Quality by Ronald Cummings John and Owais PeerPart-Time YouTuber Academy by Ali AbdaalStart With Why by Simon SinekShip 30 for 30 by Dickie Bush & Nicolas ColeTara on medium.comVernon on typeshare.coWe hope you found the discussion useful and would love to hear your [email protected] (https://twitter.com/testingpeers)LinkedIn (https://www.linkedin.com/company/testing-peers)Instagram (https://www.instagram.com/testingpeers/)Facebook (https://www.facebook.com/TestingPeers)We’re also now on GoodPods, check it out via the mobile app storesIf you like what we do and are able to, please visit our Patreon to explore how you could support us going forwards: https://www.patreon.com/testingpeersSaffron QA is a provider of recruitment and consultancy services, exclusively for the software testing industry.You can find out more at https://saffronqa.co.uk/  or on LinkedInSupport the show

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