Most founders wait too long to make the hardest decision. Brian Mac Mahon explains why delay is often more dangerous than failure. In Episode 222 of Test. Optimize. Scale: Jason Fishman sits down with Brian Mac Mahon, founder of Expert Dojo, to unpack the decisions founders avoid and the consequences of doing so. Drawing from 300+ startup investments, Brian breaks down how companies actually scale, when persistence turns into self-sabotage, and why customers, not investors, are the ultimate source of truth. This conversation spans founder ego, growth loops, venture math, and the moment when a startup must either commit fully or reset early to survive. What you'll learn: Why founders struggle to make the call to double down or walk away When resilience helps and when it quietly destroys momentum The difference between building a product and building a company Why customers always tell the truth, even when it's uncomfortable How Brian evaluates startups across people, product, and sales When speed becomes your only real advantage What "scaling with precision" actually means Website and Social: https://www.linkedin.com/in/brianmacmahon2/ https://www.linkedin.com/company/expert-dojo/ https://expertdojo.com/

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