In this episode of Test. Optimize. Scale, we sit down with Jack Krevitt, co-founder of Zen Rock and principal at 50T, to break down why waiting for perfect conditions is one of the fastest ways founders lose momentum. Jack shares how his background in traditional finance shaped his view of timing, execution, and decision-making, and why speed often matters more than polish. We talk through real examples from Zen Rock, including launching products before the market window closed, shipping on a Friday when conventional wisdom said not to, and how listening closely to demand led to outsized outcomes. This conversation goes deep on timing, conviction, and the difference between being careful and being stuck. It is a practical look at how founders, operators, and investors should think about action when the opportunity is real but certainty is not. What we cover • Why waiting for perfect timing kills momentum • How Zen Rock decides when to move fast and when to pass • Launching when the product is ready, not when the calendar says it's safe • The role of market signals versus narratives • Lessons founders can apply immediately when demand shows up If you are building, investing, or leading a team and struggling with when to move, this episode will challenge how you think about timing and execution. Website and Social: https://www.linkedin.com/in/jack-krevitt-702306170/ https://www.zenrockfoundation.io/

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