This week Jason Fishman speaks with Sean Ford, Head of Strategy at TRAXone. Sean walks us through how he was able to Test, Optimize, and Scale his businesses.   Sean Ford is a serial entrepreneur with a deep understanding of the advertising industry. Sean started his career at Bloomberg selling the core terminal to Fortune 500 corporations to help them manage their FX and Commodity risk. After 5 years in sales, Sean decided to put his analytical skills to work by joining the research arm of Bloomberg: Bloomberg Intelligence. Sean covered the media and advertising industry and gained a deep understanding of the current challenges that advertisers face given the rapidly changing industry. TraxOne is a suite of mobile marketing solutions that empowers businesses to engage pre-qualified consumers with interactive, direct-to-device advertising on premier digital channels.TRAXOne provides hyper-targeted advertising and conversion of mobile consumers. As a customer, once you create an audience from a specific location and timeframe, TRAXOne can then deliver ads directly to specific mobile phones or IP addresses based on their real-world behaviour. LinkedIn-https://www.linkedin.com/in/sean-ford-22836b13/ Website-https://traxone.com For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast/test-optimize-scale/id1508379681 Spotify: https://open.spotify.com/show/4zS5V79xPwTsrYiyibaS2b Stitcher: https://www.stitcher.com/s?fid=524781&refid=stpr   Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalnicheagency/ Linkedin: LinkedIn Login, Sign in Instagram: DNA - Digital Niche Agency (@digitalnicheagency) • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlzUtbB5RMpzRmDu9wtfRQ/

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