In this captivating podcast episode, Nick Shelton shares the journey of founding Broadsheet Media over a decade ago which quickly became a household name in Australia and the go-to publication for trusted food, art and cultural recommendation. Discover how Broadsheet stands out with its community-focused approach and Nick's insights on the ever-evolving cultural landscape. Learn about maintaining authenticity while adapting to industry changes, fostering creativity, and building strong relationships. Gain valuable perspectives on AI's impact, social media strategies, and the keys to sustained innovation in a competitive environment. Don't miss this essential discussion on entrepreneurship, media influence, and cultural relevance!In this episode: Nick's journey founding Broadsheet to solve the problem of reliable recommendationsInsights on Melbourne's media scene and Broadsheet's standout attributesThe importance of writing about cultures continual evolutionBroadsheet's evolution, maintaining mission and principlesFocus on relationships, adapting to industry changes, and managing revenueEmphasis on high standards, creativity, innovation, and authentic communicationMarketing strategies centered on honesty, authenticity, and consumer-centric contentDiscussion on industry trends, adaptation, and cultural significanceMETA’s decision and impact on not paying Australian publications Impact of AI on publishing and threats to publishers and creatorsMore from Broadsheet:https://www.broadsheet.com.au/ Follow Broadsheet on Instagram: broadsheet_melbFollow me on Instagram: @tess.shanahan & @tesstalksofficial Follow me on TikTok: @tessshanahanFollow me on YouTube: TessShanahan Hosted on Acast. See acast.com/privacy for more information.

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