Snippet- Rollo Goldstaub, TikTok Global Head of Sports Partnerships, States Every Decision in the Sports Sector Must Be Backed by Evidence, Not Opinion.

Technologist of the Month
20/11/2025 1 min

Listen "Snippet- Rollo Goldstaub, TikTok Global Head of Sports Partnerships, States Every Decision in the Sports Sector Must Be Backed by Evidence, Not Opinion."

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Episode Synopsis

🎯 Data isn’t just important, it’s everything.For Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, every decision in the sports sector must be backed by evidence, not opinion. 📊From using data-driven insights to shape partnerships like TikTok’s upcoming collaboration with DAZN for the Club World Cup 🏆 to recognizing early adopters who embrace new trends first, Rollo highlights how real growth belongs to those who act fast and back it with facts. ⚡TikTok’s research even shows one universal truth among all sports fans: match highlights reign supreme! ⚽🔥Listen to the full podcast now- https://open.spotify.com/episode/1rBANIEuVZtJbV0YLrsyRm?si=AxmrqRViSeavIkXwiXjcHQ#SportsBusiness #TikTokSports #DataDriven #DigitalPartnerships #SportsMarketing #RolloGoldstaub #Innovation #FanEngagement #SocialMedia

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