Benjamin Schneider is the Director of SSG Sales EMEA at Lenovo, where he leads services sales for global accounts in the enterprise and public sectors across the region. With extensive experience in the technology sector, he has held multiple leadership roles at Lenovo, including Director of Worldwide Business Operations and Director of Relationship Business for Eastern Europe and Turkey.

On The Menu:

1. Explores transition from IBM to Lenovo, including key managerial roles and international experience.
2. Discusses the shift from hardware to end-to-end services and solutions.
3. Explains Lenovo’s natural progression into digital workplace solutions through customer demand.
4. Balancing regulatory, security and employee satisfaction needs with digital workplace transformation.
5. AI used internally for optimization, and externally for new services and enhanced devices.
6. Focus on optimizing device lifecycles, from production to disposal, for sustainability.

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