Why Volvo is Steering Away from EVs in America

25/08/2025 9 min
Why Volvo is Steering Away from EVs in America

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Episode Synopsis

Volvo is making a bold move that reflects where American car buyers are putting their money. The Swedish automaker has announced a strategic shift away from EVs, wagons, and sedans in the U.S. market, focusing instead on its successful lineup of mild and plug-in hybrid crossovers.It’s a practical decision that highlights a growing trend: while EVs grab headlines, it’s hybrids that are quietly winning the hearts — and wallets — of many American drivers. Hybrids offer a balance that’s hard to ignore, providing longer driving ranges, easy recharging at traditional gas stations, and lower purchase prices compared to full EVs. For consumers seeking better efficiency without the worry of charging infrastructure, hybrids give the best of both worlds.The shift also marks the end of an era for Volvo’s more traditional models. Enthusiasts might mourn the loss of the luxurious S90 sedan and the brand’s long legacy of wagons, which once defined Volvo’s identity. But in a market dominated by SUVs and crossovers, these vehicles simply aren’t resonating with buyers like they used to. Volvo’s move is less about abandoning its heritage and more about doubling down on where the demand really is.