ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Infiniti's Struggle for Relevance"
Episode Synopsis
Operating in the shadow of the larger and more successful Lexus luxury brand for years, Infiniti has always seemed to have an image problem. With the rise of EV upstarts like Tesla and Lucid that are vying for the same customer, the question is if the Infiniti brand has any relevance with luxury buyers in the domestic marketplace. We discuss what the nameplate is doing to woo these customers over.
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