We discuss the way of working of the Tech Lead and Architect in the Marketing Domain. Functional- and Technical aspects need to be taken into account when defining the direction of the development teams.

From our guests Alexandra and Lennart, we learn what cooperation means in these relatively new functions. What this episode coversProduct-Led is adapted more and more as a way of organizing for innovation. In bol.com we are shifting towards this concept. One important topic in the adaptation is forming the leadership in a product organisation. Given the nature of the innovation teams we both need to focussing on functional- and technical aspects. GuestsAlexandra Egher ; Product Tech Lead in the marketing domainLennart Billekens;Product Architect in the marketing domainNotesLearn more on the introduction of Tech Leads at bol.com.Product architecture for the product organization.Check how we adapted out innovation rhythm when introducing a product led approach.

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