LLMs and AI have increasingly become major contributors to transforming content creation today. Understanding and using prompt skills appropriately can help organisations optimise AI to generate high-quality content efficiently. While AI offers multiple benefits, it's important to acknowledge the potential risks associated with its implementation. Organisations are advised to carefully consider factors such as data privacy, bias, and the ethical implications of AI-generated content. In this episode, Paulina Rios Maya, Head of Industry Relations, speaks to Prof. Yash Shreshta, Assistant Professor at the University of Laussane, about prompt engineering and its benefits. Key TakeawaysPrompts are commands given to AI to perform tasks.Prompt engineering allows users to communicate effectively with AI.Iterative processes improve the quality of AI outputs.Understanding LLM limitations is crucial for effective use.Collaboration can enhance the creative process with AI.The role of prompt engineering is rapidly evolving with AI advancements.Data privacy is a significant risk when using LLMs.Over-reliance on AI can lead to skill degradation.Organisations should integrate human creativity with AI.Regular training on prompt engineering is essential for maximising LLM benefits.Chapters00:00 Introduction to Prompt Engineering and AI01:30 Understanding Prompt Engineering04:15 The Importance of Prompt Engineering Skills06:37 Best Practices for Effective Prompts08:31 The Evolving Role of Prompt Engineering11:20 Risks and Challenges of AI in Organizations13:15 The Future of Creativity with AI

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