In the age of extreme personalization, how can you remain safe and secure online? 😭 Amy Tom talks to Jeff Morris, VP of Product & Solutions Marketing at Couchbase, and Mike Schwartz, Founder & CEO of Gluu. Mike is an expert in authentication and application security and Jeff brings his expertise on solutions marketing and tech trends. The trio discuss the rise of extreme personalization, collecting data to meet consumer expectations, and improving the experience for the user - all through the lens of a security mindset. 🕵️
In this episode, Amy chats to Jeff Morris and Mike Schwartz about:
The first instances of extreme digital personalization showed up in the 90s (04:20)
"With personalization comes more and more demand for concurrency", says Mike 🧠 (08:52)
What's the "front door" experience like online today? (12:53)
What's the deal with CAPTCHA and the anxiety that comes with selecting all the traffic lights? ☠️(15:55)
The rise of smart environments to create better user experiences (22:49)
In the age of extreme personalization, how can my data and I remain safe? 🔒 (26:47)
Google Maps and your location information - how accurate is accurate? "The value of location data is very high", says Jeff 📍 (30:30)

Connect with Jeff and Mike:
You can connect with Jeff on LinkedIn
You can connect with Mike on LinkedIn
Follow Mike's podcast - opensourceunderdogs.com

Shownotes:
You can learn more about Couchbase at https://www.couchbase.com/
You can learn more about Gluu at https://gluu.org/
Become a Hacker Noon contributor https://app.hackernoon.com/new

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