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Listen "Why New Customer Acquisition Is Harder than It’s Ever Been - Claire Suellentrop"
Episode Synopsis
Navigating the maze of customer acquisition in B2B tech? Our latest Tech Marketing Trends podcast episode with Claire Suellentorp offers actionable tips! 🛠️
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
📝 Key Takeaways:
1️⃣ Micro-Messaging: Stop generalizing your marketing messages. Dial-in on 'micro-messaging strategies' to appeal to specific buyer personas. 🎯
2️⃣ Forget the Funnel: With nearly a decade in B2B tech marketing, Claire advises to look beyond acquisition and focus on the customer’s entire lifecycle for lasting value. 🔄
3️⃣ Finding your 'best-fit customers' for higher engagement 💡
...and more! Tune into the episode here:
More episodes of the podcast Tech Marketing Trends
Generative AI - Dr. Cindy Gordon
26/03/2025
Innovative Outbound Marketing Strategies and the Power of Personalization with Clay - Mark Colgan
19/03/2025
Perception Economics – How businesses can shape customer perception to drive success - Shira Abel
05/03/2025
How B2B Companies Can Break Out of the 'Sea of Sameness' with the Right Messaging - David Priemer
26/02/2025
GTM Benchmarks That Matter - Aligning Revenue Attribution for B2B Growth - Steffen Hedebrandt
05/02/2025
Sell Without Selling Out - Andy Paul
15/01/2025
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