Todd (COO & CISO) & Nate (Director of Cybersecurity) delve into the intricacies of Zero Trust, focusing on its widespread adoption, benefits, and ROI for businesses. They discuss the transition from a default-allow to a deny-by-default security framework and explore how Zero Trust aligns with broader business goals like business continuity, risk reduction, and cost savings. The conversation also covers the cultural factors driving the need for Zero Trust, including the rise of threats like ransomware and the evolution of cybersecurity regulations. Additionally, they highlight practical steps to implement Zero Trust and measure its impact on operational efficiency and compliance.Resources: Traditional Zero TrustIntermediate Advanced Optimal 00:00 Introduction to Zero Trust and Business ROI01:52 The Rise of Zero Trust04:31 Zero Trust and Business Continuity11:16 Cost Savings and ROI with Zero Trust16:18 Calculating the Cost of Security Solutions17:20 Industry-Specific Cybersecurity Spending18:17 The Importance of Vendor Security18:54 Cybersecurity Insurance and ROI21:19 Efficiency Gains with Zero Trust29:41 Starting with Zero Trust for Maximum ROI32:25 Conclusion and Final Thoughts

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