ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "S3 Ep99: Connecting content to revenue with Tom Rudnai, Founder & CEO of Demand-Genius"
Episode Synopsis
This week on Tech Can't Save Us, host Paul David is joined by Tom Rudnai, Founder and CEO of Demand-Genius.
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
Tom discusses why 75% of buyers are now avoiding sales reps and how most top-of-funnel content has started reading like a sales pitch. They explore the biggest misconceptions content teams make when trying to prove their value, and how the shift toward AI overviews in search has pushed companies to focus on bottom-of-funnel terms.
The conversation covers how Demand-Genius tracks exactly how sales teams use content and its influence on pipeline and revenue.
Find more about Demand-Genius here: https://www.demand-genius.com/
Follow Tom Rudnai here: https://www.linkedin.com/in/tom-rudnai-0539b6151/
More episodes of the podcast Tech Can't Save Us
S4 Ep13: Reimagining groceries for the everyday shopper, with Andy Ellwood, Founder & CEO of Stretch
11/12/2025
S4 Ep12: Rethinking SME Finance with Dr. Serge Santos, Founder & CEO of Funding Alternative Group
04/12/2025
S4 Ep9: Global bill payments through one integration with Rupert Shaw, Founder & CEO of BILRS
19/11/2025
In God we trust