If you’re a content marketer who doesn’t believe the increasingly common wisdom that “AI will automate the boring parts of your job”, listen to this episode.

This week on Tech Can’t Save Us, hosts Paul David and Maya Dharampal-Hornby are joined by Victor Ijidola, co-founder and CEO of Leaps.

Victor explains why Google is deranking your content. In short, people want insights from SMEs, not from content marketers who are, for the most part, abstracted from the issues they pen blogs about.

The conversation details the issues that PR and comms people and content marketers face when collaborating with subject matter experts - from the organisational faff to the trials of transcription - and how digital tools like Leaps can automate much of the process.

Find more about Leaps here: https://leapshq.com/

Follow Victor here: https://www.linkedin.com/in/content-strategist-victor/

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