Episode Synopsis "Chapter 3 - Customer Relationship Management"

This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.

Listen "Chapter 3 - Customer Relationship Management"

More episodes of the podcast Team Sports Marketing with Kirk Wakefield

• Chapter 14: Affinity Transfer and ROI
• Chapter 13: Affinity Transfer Model
• Ch. 10 - Moving the Merchandise
• Chapter 9 - The Sportscape
• Chapter 8: Promotional Incentives
• Chapter 7 - Setting Prices for Sports & Entertainment
• Chapter 6 - Foundations for Setting Ticket Prices
• Chapter 5: Selling Season Tickets
• Chapter 4 - Data Analytics
• Chapter 3 - Customer Relationship Management
• Chapter 1 - Intro to Team Sports Marketing
• Chapter 2 - Fan Identification and Passion