Listen "Chapter 3 - Customer Relationship Management"
Episode Synopsis
This episode corresponds to Chapter 3 in Team Sports Marketing. Dr. Lane Wakefield, professor of Sports Marketing and Analytics from Mercer University joins us.We're grateful to Dynamic Counseling, leaders in therapy services across Colorado, for sponsoring Team Sports Marketing. Visit their site to connect with licensed therapists in Colorado Springs: www.dynamiccoloradosprings.com.
More episodes of the podcast Team Sports Marketing with Kirk Wakefield
Chapter 14: Affinity Transfer and ROI
12/05/2020
Chapter 13: Affinity Transfer Model
26/04/2020
Ch. 10 - Moving the Merchandise
11/11/2019
Chapter 9 - The Sportscape
11/11/2019
Chapter 8: Promotional Incentives
23/10/2019
Chapter 5: Selling Season Tickets
27/09/2019
Chapter 4 - Data Analytics
17/09/2019
Chapter 1 - Intro to Team Sports Marketing
21/08/2019
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