This weeks episode of Tea with Rich features Brian Walker, whom shares his extensive career in the commerce tech space, discussing current ventures, including his podcast 'Cocktails and Commerce'. Our dialog delves into the evolution of the commerce industry, the MACH Alliance, and the future trends in commerce and technology, including order orchestration (possibly) about to take center stage, and the continued rise of (actual) composable. We also chatted up the importance of a proper strategy and strong leadership in navigating the current wave of “what’s next in commerce”. Toward the back-half of this episode we discuss the importance of integrating customer experience, the role of AI, and the challenges of building effective partnerships. We or course, also, get into a dialogue that touches on personal experiences, including balancing career and family life, and providing a holistic view of the commerce industry, maybe, today.Chapters, ish...00:00 - Introduction and Shooting the Sh!t06:29 - Brian's Career Journey and Current Venture16:30 - Reflections on the Commerce Industry27:56 - Insights from Brian's Experiences37:58 - The Impact of COVID on Digital Investments45:28 - The Rise of Shopify and Market Dynamics49:34 - Future Trends in Commerce Technology59:26 - Debating Composability and Headless Commerce01:01 - The Shiny New Toy Syndrome01:04 - Navigating Composability in Commerce01:07 - The Evolution of Commerce Technology01:13 - The Integrated Commerce Experience01:15 - Balancing Career, Fatherhood and Emotional Growth01:25 - Lessons from our Grandparents01:28 - Advice for Tech Leaders on Partnerships01:40 - Building Successful PartnershipsPeace. -t...

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