In this weeks episode of Tea with Rich, we chat it up with Emily Heintz, founder of Sechey, a pioneer in the non-alcoholic movement.We discuss the evolution of the non-alcoholic beverage movement, our personal journeys with alcohol, and the importance of wellness.Moving on from there, we explore the challenges and successes of running a business in this emerging market, I learn some new words, and their significance, like adaptogens, and the impact on personal relationships with alcohol on health and socialization. This conversation highlights the importance of community, self-care, and the lessons learned in entrepreneurship.Chapters00:00 - Introductions02:05 - Secheys Growth and the Non-Alcoholic Movement04:26 - Understanding Functional Beverages06:41 - Rich's Relationship with Alcohol in his 20's09:54 - The Last Time Rich Drank16:28 - Teas Relationship with Alcohol24:07 - Looking for that Drinking Feel Without Drinking26:56 - Emily's Journey and the Birth of Sechey28:57 - The Impact of COVID on Alcohol Consumption31:56 - Challenges in the Non-Alcoholic Beverage Market35:10 - The Future of Non-Alcoholic Beverages40:24 - The Evolution of Retail and E-Commerce41:30 - Emily Talks on How all Roads Lead to This Moment45:53 - Wellness and Health Trends in Beverage Choices49:54 - The Importance of Sleep and Its Connection to Alcohol55:50 - Navigating the Entrepreneurial Journey01:00 - Emotional Rollercoaster of Business01:03 - Emily Asks "What got you through the early days of grinding?"01:15 - Reflections on Growth and Future AspirationsPeace. -t...

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