Google Ads has evolved far beyond simple text ads, now requiring strategic creative assets across multiple formats and platforms. This conversation with Lu, our head of paid search, reveals why creative elements are now as crucial as keywords and ad copy.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https://theevergreenagency.co.uk/✅LinkedIn:https://www.linkedin.com/company/theevergreenagency/✅ YouTube: https://www.youtube.com/@theevergreenagency/✅ Instagram:https://www.instagram.com/theevergreenagency/✅ TikTok: https://www.tiktok.com/@theevergreenagency/***Evergreen is a growth marketing agency for home, garden, and lifestyle brands.Our most recent accolades include:🏆 Best PPC Campaign in Europe 2024🏆 Paid Media Agency of the Year 2024🏆 Best Integrated Search Agency in the UKOur clients include The Easy Garden Group, The Green Reaper, Hot Tubs Oxfordshire, The Granite House, Hudson Home, Nu Look Roofs, and Aqua Warehouse to name but a few.We're proudly a boutique agency, not a big agency. We like to think of our agency as being 'big enough to cope, small enough to care'.#home #garden #lifestyle #brands #ecommerce

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