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Listen "Should Your Brand Use Product or Lifestyle Imagery in Ads?"
Episode Synopsis
Should you be focused on product-centric or lifestyle-centric marketing in paid media ads?
Product-focused approach:
- Better for essential, everyday items people are familiar with
- Good for showcasing specific features or attributes
- Can be more straightforward and "safe"
Lifestyle-focused approach:
- Better for niche products or those tied to a specific lifestyle
- Helps differentiate from competitors
- Shows how the product fits into and enhances the customer's life
Factors influencing the choice:
- Product type and familiarity
- Price point (higher-end products often benefit more from lifestyle marketing)
- Target audience preferences
- Customer's position in the buying journey
- Competitive landscape
Platform considerations:
- Search ads may be more suited for product-focused content
- Social media (e.g., Meta) may be better for lifestyle content, especially in retargeting
Best practices:
- Balance both approaches when possible
- Use product as the hero, but wrap it in lifestyle elements
- Consider A/B testing to determine what works best
- Analyse competitors' approaches to find ways to stand out
- Be data-driven in decision-making
- Don't be afraid to experiment and mix things up
The speakers conclude that the best approach often involves a combination of both product and lifestyle elements, tailored to the specific product, audience, and marketing goals. They emphasise the importance of standing out from competitors and being willing to try new approaches.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/oxIXm
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
Product-focused approach:
- Better for essential, everyday items people are familiar with
- Good for showcasing specific features or attributes
- Can be more straightforward and "safe"
Lifestyle-focused approach:
- Better for niche products or those tied to a specific lifestyle
- Helps differentiate from competitors
- Shows how the product fits into and enhances the customer's life
Factors influencing the choice:
- Product type and familiarity
- Price point (higher-end products often benefit more from lifestyle marketing)
- Target audience preferences
- Customer's position in the buying journey
- Competitive landscape
Platform considerations:
- Search ads may be more suited for product-focused content
- Social media (e.g., Meta) may be better for lifestyle content, especially in retargeting
Best practices:
- Balance both approaches when possible
- Use product as the hero, but wrap it in lifestyle elements
- Consider A/B testing to determine what works best
- Analyse competitors' approaches to find ways to stand out
- Be data-driven in decision-making
- Don't be afraid to experiment and mix things up
The speakers conclude that the best approach often involves a combination of both product and lifestyle elements, tailored to the specific product, audience, and marketing goals. They emphasise the importance of standing out from competitors and being willing to try new approaches.
***
Grow with Evergreen podcast:
👉 https://shorturl.at/X1WJ4
T.E.A Talks:
👉 https://shorturl.at/oxIXm
Evergreen Uncut:
👉 https://shorturl.at/oxIXm
**
You can discover more about Evergreen here:
✅ Website: https://theevergreenagency.co.uk/
✅ LinkedIn: https://www.linkedin.com/company/theevergreenagency/
✅ YouTube: https://www.youtube.com/@theevergreenagency/
✅ Instagram: https://www.instagram.com/theevergreenagency/
✅ TikTok: https://www.tiktok.com/@theevergreenagency/
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