A behind-the-scenes look at how we adapt our creative strategy across three very different types of business

Ecommerce creative strategy (Linen Cupboard):

Product-focused content priority
Mix of lifestyle and product shots
Immediate display of offers (Black Friday)
First 3 seconds showcase core products
Multiple video lengths for testing


For e-commerce brands, leading with clear product visuals and pricing drives conversions, while lifestyle elements build desire and showcase usage.

Lead generation with physical location (Aqua Warehouse):

Showroom footage central to content
Target audience models in natural settings
Owner featured for personal connection
Location map emphasized in closing
Mix of product and experience shots


When driving showroom visits, combining product showcase with location details and personal elements creates compelling reasons to visit.

Lead generation without physical location (Oxford Shutter Company):

Creative use of static imagery
Animated graphics from photos
Video-style carousel approach
Motion graphics for engagement
Focus on offers and USPs


Limited resources don't mean limited impact - creative solutions can transform static assets into engaging content.

Key creative principles:

Adapt to business model
Consider customer journey
Test multiple formats
Maintain brand consistency
Leverage available assets


Tactical considerations:

Safe zones for text placement
Platform-specific requirements
Split testing opportunities
Seasonal messaging adaptation
powerful call-to-action


The key to successful campaign isn't just about beautiful content - it's about understanding the business model and adapting the approach accordingly while maintaining engagement and driving specific actions.

Growing requires constant testing and refinement, using data to inform creative decisions and elevate campaign performance. Each business type demands its own creative strategy, but all share the need for clear messaging and engaging visuals.
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