In this episode, we sit down with Will West, owner of Carolina Grits Company, to explore his journey from the East Coast to the West Coast and ultimately back home to the Twin Counties. Will shares the story of stepping into his father’s legacy and taking over Carolina Grits Co., a beloved local business rooted in tradition, craftsmanship, and Southern culture.We also dive into Will’s creative side—his career as a musician and artist, his experiences performing across the country, and how his artistic identity continues to shape his work today. Will reflects on what drew him back to Eastern North Carolina, what it means to carry his family’s business forward, and how he balances entrepreneurship with his passion for music.Tune in to hear Will’s inspiring journey, his vision for the future of Carolina Grits Co., and why returning to the Twin Counties was the right move at the right time.For more information, check out Carolina Grits Company's website.

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