In this episode, we sit down with John Lea and Gardner Noble of Simmons & Harris, a full-service commercial real estate firm based in Rocky Mount. As key brokers serving the industrial, land, office, retail, flex, and multifamily markets, John and Gardner join Benton Moss, President & CEO, for a wide-ranging conversation about the firm’s strategy, the region’s economic momentum, and the future of commercial real estate in Eastern North Carolina.We discuss the exciting news that construction has officially begun on Building #1 at the Rocky Mount Industrial Village, with additional flex and industrial spaces planned. This development signals rising demand for logistics and industrial facilities in the Twin Counties—driven by the region’s competitive costs, strong workforce, and strategic transportation access. John and Gardner break down why tenants and investors are increasingly looking east, and how Simmons & Harris is positioning itself through integrated management, leasing, construction, and redevelopment services to support long-term regional growth.Our conversation also explores broader economic themes: the need for workforce housing, the importance of infrastructure investment, and the area’s potential to diversify beyond traditional agriculture and manufacturing. With thoughtful industrial recruiting and coordinated development, the region is poised to attract new sectors, strengthen employment opportunities, and elevate commercial property values.Tune in for an inside look at Eastern North Carolina’s evolving commercial landscape—and what Simmons & Harris sees coming next for Rocky Mount and the Twin Counties.

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