This week Daisy and Francis are joined by Lauryn Menard, CEO and co-founder of Gob, a compostable, plastic-free, mycelium-based earplug company. Gob: https://www.gob.earth/ Tickets for the NWU event: https://dirrrt.fyi/paywriters 00:00 Introducing Lauryn, Gob and its Mission02:03 The Concept of Friction in Modern Consumerism06:20 Designing with End-of-Life in Mind11:32 Scaling Production and Sustainability15:07 The Role of Tesla in Green Marketing19:38 Navigating the B2B and B2C Landscape22:26 Branding and Marketing Positioning26:19 Innovations in Mycelium Materials29:34 Supply and Demand in Mycelium Production34:15 The Identity of a Founder in the Bay Area38:27 The Future of Sustainable Products44:17 Envisioning the 22nd Century49:01 Exploring New Biomaterials51:05 Teaching Biomaterials and Student Innovations

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