Listen "Ep. 11: Fragranceland ft. Bibi Prival"
Episode Synopsis
This week Daisy and Francis are joined by fragrance evaluator and perfume expert Bibi Prival to discuss the science behind crafting smells, the evolution of fragrance and making sense of different scents.00:00 Bibi Prival and her journey into the world of fragrance05:00 The importance of smell in education06:41 The secretive nature of the fragrance industry08:59 Losing your sense of smell as a perfumer10:13 Making the jump from fragrance marketing to evaluation15:00 The impact of TikTok of fragrance culture17:36 Francis' first fragrance experiences21:16 Bibi's gateway into the fragrance world25:06 Internet culture and fragrance28:10 The evolution of fragrance marketing32:46 Fragrance and Frenchness - the roots of fragrance36:28 The link between smells and core memories42:48 The day to day of a fragrance evaluator46:11 The technique of a professional smelling49:08 Francis loves dirt51:43 Bibi's top 3 fragrance ingredients55:07 The impact of celebrities of the fragrance world
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