Welcome to the first episode of “Tame the Mobile Beast.” Today, your host Tom Butta is joined by Seth Matlins, Managing Director of the Forbes CMO Network. Tom & Seth discuss the challenges faced by today's Chief Marketing Officers - including declining budgets, organizational silos, and the ever-moving needle of customer expectations. Both believe it is essential for marketing to take on holistic accountability for the customer relationship. Additionally, Tom & Seth both stress the importance of finding simplicity in a world that is becoming more complex. Seth emphasizes the need for modern CMOs to prioritize effectively, “knowing what not to do as much as what to do,” in order to leverage limited resources efficiently. One final takeaway from today’s conversation is that marketing tactics can be ineffective if they are received at an inopportune time. Too often marketers forget to consider that which precedes their work. Seth highlights the need to integrate emotional context back into strategy.—Guest Quote"If we do not consider that which precedes our work [and] the driving of experience, it's much less likely that the work will work." – Seth Matlins—Time Stamps 00:53 Meet Seth Matlins: Insights from the Forbes CMO Network01:27 Who Owns the Customer Relationship?05:27 The Problem of Organizational Silos09:37 The Role of the CMO in Driving Growth12:07 The Knowledge Gap in the C-Suite21:57 The Importance of an Entrepreneurial Mindset28:43 Rapid Fire Questions and Closing Remarks—LinksConnect with Seth Matlins on LinkedInCheck out the Forbes CMO NetworkConnect with Tom Butta on LinkedInCheck out the Airship Website

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