Greg Creed, former CEO Yum! Brands - the story behind the creation of the Mountain Dew Baja Blast at Taco Bell.

Talking Shiitake
19/12/2024 58 min
Greg Creed, former CEO Yum! Brands - the story behind the creation of the Mountain Dew Baja Blast at Taco Bell.

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Episode Synopsis

Today I speak with Greg Creed, former CMO of Taco Bell then CEO of Yum! Brands globally (KFC, Pizza Hut, Taco Bell and more). Greg talks through how a key consumer insight relating to drinks at Taco Bell lead them to the development of the Mountain Dew Baja Blast. This product began as an LTO and 20 years later it’s doing more than $1B in sales annually! 

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