Word of mouth influences 50% of all purchases. But did you know that in B2B, word of mouth influences 91% of all purchases! 

This might shock you, but let’s think about it for a second. Most B2B companies come across as… I’ve got to say it… boring. 

So, when a B2B company puts just a TINY twist on things, they can unlock a torrent of customer story-telling. 

Now, the majority of examples I’ve told you about on previous episodes of this show are from B2C companies. But this time, you’ll learn how a 47 year-old, lumber company has stopped spending thousands of dollars on ads by coming up with a truly remarkable talk trigger.

Find out how a B2B manufacturer in northern California has turned their customers into their greatest marketing advantage.

Mentioned in this episode:
· WindsorOne (https://windsorone.com/)

To never miss an episode, subscribe to The Talk Triggers Show on YouTube and/or on your favorite podcast app!

Ver todos los episodios