Sardines are to the Portuguese what hamburgers are to Americans - a lunchtime necessity. But not everyone likes sardines, and I can’t blame them. I mean, half the time they arrive on your plate with their wide-eyed gaze staring right at you. No thanks.

But in Portugal, sardines are on every menu. Heck, even the kids opt for this oily fish over a plate of French fries. If you’re in the restaurant business in Portugal, you’re ultimately competing to see who serves the best sardine dish. And, with 3,988 restaurants in Lisbon alone, that’s no easy feat.

With so many competitors offering the same menu in the same location, how do you stand out?

Join me on this episode of The Talk Triggers Show to find out how a single location restaurant in Lisbon propelled their place to the top of a highly competitive local restaurant scene by daring to be different.

Mentioned in this episode:
· Clube de Jornalistas

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