Joseph Diaz and product marketer Aaron Mendoza explore what product marketing is and why it matters. From his start in product management to leading go-to-market strategy at Bill, Aaron shares how product marketers serve as strategic quarterbacks inside a business, aligning cross-functional teams, crafting messaging, and ensuring that products don’t just launch—they land.You'll hear how product marketing overlaps with sales enablement and instructional design, what it means to build with the customer in mind, and why research, not assumptions, should guide your strategy. Whether you're in L&D, sales, or product, this episode offers insights into how teams can better communicate value and meet real needs.What product marketers actually do (and how it differs from product management)The role of storytelling and research in shaping product successHow to break into the field of product marketingDifferences in PMM roles at startups vs. large organizationsWhy customer insights > assumptionsStrategic alignment across teams, from sales to customer successOrganizations & Communities:Product Marketing Alliance (PMA)Books:Obviously Awesome by April DunfordMake It Punchy by Emma StrattonPodcasts:Positioning with April DunfordProduct Marketing Life by PMAConnect with Aaron on LinkedIn🎙️ Subscribe to Talk Learning With Me for more conversations like this!📢 If you enjoyed this episode, make sure to:✅ Subscribe to the podcast✅ Leave a review – your feedback helps us grow!✅ Share this episode with your networkThanks for tuning in—and we’ll talk soon!

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