ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What the Heck is a KPI?"
Episode Synopsis
Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and what they can mean for both a marketer and business owner.Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast
More episodes of the podcast Tales from the Dirt Road
Going Deep on Branding the Right Way
23/12/2025
The Dead Internet Theory Discussed
16/12/2025
Email Marketing: Still Alive and Well
09/12/2025
A Review of Changes in PR and Marketing
14/10/2025
Did Cracker Barrel Just Serve Us New Coke?
09/09/2025
In God we trust