What drives a professional to pack up their life and move to another country? On this episode, host Patience Fairbrother sits down with Steve Duncan, managing director of C Studios, to discuss the latest "What Talent Wants" study. Inspired by DCI's "Talent Wars" research, the study explores what drives cross-border, international relocation in Europe. Patience and Steve discuss how career opportunities, lifestyle factors and family considerations shape talent decisions in Europe, why most professionals search for jobs by role and skill rather than industry and what cities can do to attract and retain internationally mobile talent. They also discuss the importance of partner and family needs in relocation, the role of upskilling and reskilling in today's workforce, and how AI is reshaping place marketing. Tune in for insights on what U.S. communities can learn from employers and places across the Atlantic, and find out if European and U.S. talent share similar relocation triggers and wants.

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