What does it take to launch the first employer-led talent attraction organization in the country and keep it thriving for nearly two decades? On this episode of Talent Wars, host Patience Fairbrother sits down with Rachel Gray, executive director of Hello West Michigan, to explore how a group of forward-thinking CIOs turned a local hiring challenge into a national blueprint for attracting and retaining talent.  Founded in 2007 - the same year the first iPhone hit the market - Hello West Michigan was born in the midst of talent shortages and economic uncertainty. Rather than waiting for the market to recover, the organization doubled down by creating programs and partnerships that would pay off for years to come. Now, the Hello West Michigan talent campaign model has evolved into a proven framework that other communities strive to replicate.  Patience and Rachel uncover why local competitors chose to collaborate for the greater good, the secrets behind Hello West Michigan's standout results—including Resume Pack's 54% placement rate and Rapid Roots' 87% retention rate—and how Hello West Michigan keeps its employer members engaged and bought in year after year.  Whether you're building a new talent initiative or looking to refine an existing one, this episode offers the ideal blueprint along with lessons in collaboration, creativity and long-term impact. 

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