Today’s guest has both a creative/business-focused mind, an inspiring entrepreneur, and a powerful businesswoman. Please welcome to the show Catherine Wilson, President at Catherine Wilson Interiors, Inc. Catherine joins host Sarah Tourville to share how important it is to understand the benefits of client-focused listening, from building trust and loyalty to uncovering valuable insights and generating innovative solutions. Learn with Sarah about the pivotal role that listening plays in cultivating successful partnerships and driving long-term business growth! Takeaways:What Catherine got right on her first flight was adopting that adage mindset early on in her career. As a creative person, Catherine was not interested in spreadsheets or the business side until she found that you can merge creativity and business. Catherine has now found a combined passion for being able to be creative in her place of work. A best practice that Catherine has learned is to follow through with her clients. Following through with clients shows that you care about their needs. It also helps monitor what they are looking for to keep satisfied clients.Catherine thinks that it is crucial to listen to your clients because when a client is saying they are unhappy, make sure they feel listened to and heard. A best practice is to write down why your client is unhappy and find the deeper meaning of their problem. Ask questions about what they want and what to do to better the situation.At Catherine’s company, whenever they have people lined up to work, and create a sheet with their contacts added. When your company is ready to hire, you can look into that folder and browse the list for a faster hiring rate.Quote of the Show:“If you do what you love, you'll never work a day in your life.” - Catherine WilsonLinks:LinkedIn: https://www.linkedin.com/in/catherine-wilson-4580299/ Company Website: https://www.ccwinteriors.com/ Instagram: https://www.instagram.com/catherinewilsoninteriors/ Organization: https://www.eoatlanta.com/  Ways To Tune In:Stitcher: https://www.stitcher.com/show/1035225 Spotify: https://open.spotify.com/show/4e67LgZSZ0Vc2anrFzN8A1 Anchor: https://podcasters.spotify.com/pod/show/taking-flight-eo-atl/episodes/Resiliency--Pivoting--Changing--and-Adapting---Catherin-Wilson---Taking-Flight-The-Entrepreneur-Journey-Podcast---Episode--019-e243u39 YouTube: https://youtu.be/zZ5ejyCgfJE Apple Podcast: https://podcasts.apple.com/us/podcast/taking-flight-eo-atlanta-podcast/id1652695640 Amazon Music: https://music.amazon.com/podcasts/82088400-c5a3-413c-9692-4719c8f1fd67/taking-flight-eo-atlanta-podcast Taking Flight: EO Atlanta is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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