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Listen "Tahoe Minds Episode #07 - Jim Rowley: CEO of Crunch Fitness, Marine Corps veteran, climbing the corporate ladder, buying Crunch from bankruptcy, how to turn around a failing business"
Episode Synopsis
In episode #07 of Tahoe Minds, Jim Rowley, the CEO of Crunch fitness joins me to discuss his career. He starts by talking about his time in the Marines, and the challenges related to his transition into the corporate world and fitness industry. He talks about the other gyms he started, including Hard Candy Fitness with Madonna, and UFC Gym.
Jim bought Crunch out of bankruptcy after the 2008 financial crisis, and transformed the failing, 34 location gym into a multi billion dollar, 460 location gym chain, approaching 3 million members worldwide. We dive into why he took the massive risk of purchasing Crunch fitness, how his experience in the Marines helped him to become an efficient operator and navigate through tough times like COVID, and how he was able to facilitate Crunch's incredible turnaround. At the end, we also discuss our shared love for cars, and talk about some of his favorite cars to own.
Timestamps:
00:00-Introduction
00:54-Transitioning out of the Marines to Corporate
11:32-Entrepreneurship & Growing Crunch Fitness
25:29-Challenges with international expansion
29:48-Navigating COVID as a Gym Franchise
33:23-Life as CEO of a Multi Billion Dollar Company
39:50-Jim's tips for your 20's 30's and 40's
41:47-Car talks...
47:55-For the 20 year old's
Jim bought Crunch out of bankruptcy after the 2008 financial crisis, and transformed the failing, 34 location gym into a multi billion dollar, 460 location gym chain, approaching 3 million members worldwide. We dive into why he took the massive risk of purchasing Crunch fitness, how his experience in the Marines helped him to become an efficient operator and navigate through tough times like COVID, and how he was able to facilitate Crunch's incredible turnaround. At the end, we also discuss our shared love for cars, and talk about some of his favorite cars to own.
Timestamps:
00:00-Introduction
00:54-Transitioning out of the Marines to Corporate
11:32-Entrepreneurship & Growing Crunch Fitness
25:29-Challenges with international expansion
29:48-Navigating COVID as a Gym Franchise
33:23-Life as CEO of a Multi Billion Dollar Company
39:50-Jim's tips for your 20's 30's and 40's
41:47-Car talks...
47:55-For the 20 year old's
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