In this episode of TAG’D: Beyond the Award, host Justin Starbird welcomes Steve Everly, Event Director at Informa Markets, to talk about what makes MD&M East more than just a trade show. They dive into the powerful, human element of live events—how shaking hands, exchanging ideas, and nurturing new talent can spark innovation, unexpected partnerships, and real business growth!Whether you're a veteran exhibitor, a first-time attendee, or someone looking to bring your team to the floor, this conversation explores the true ROI of being present. Steve shares why in-person touchpoints matter more than ever, how MD&M is evolving to meet the moment, and why the inaugural TAG Awards will make this year's event even more special.🎯 What you'll learn in this episode:Why 11 to 20 digital touches can't replace a single handshakeHow live events foster mentorship, growth, and meaningful partnershipsThe behind-the-scenes strategy of keeping MD&M East fresh and future-focusedWhat inspired The Aebli Group’s journey into the MedTech spaceWhy the TAG Awards are a milestone moment at this year’s showWhat’s in store for attendees this May in New York City📅 Don’t miss MD&M East, May 20–22 at the Javits Center in NYC.Experience the energy, the innovation, and the people that make this event so special. Come connect, collaborate, and celebrate with industry leaders—and don’t forget to check out the TAG Awards!🎧 Tune in and discover how events drive visibility, validation, and velocity for bold new ideas.👉 Learn more and register: www.mdmeast.com📬 Questions? Reach out to Steve directly: [email protected]

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