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Listen "#56 - The Future of B2B Marketing with Jennifer Shaw-Sweet"
Episode Synopsis
Jennifer Shaw-Sweet, joined Tag Digital at DigitX London, delivering an energetic presentation of LinkedIn's CMO Scorecard.
In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising.
She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans.
Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.
In today's episode she is sharing her marketing journey, the power of brand advertising, and the importance of inspiration in advertising.
She discusses LinkedIn's CMO Scorecard, the need for consumer insights in B2B marketing and using emotion to connect with B2B audiences as humans.
Listen now to find out how you can measure brand marketing effectiveness, the future of B2B marketing, and shares advice for those starting a marketing career.
More episodes of the podcast Tag Lab
#4 - From the Exhibitor’s Point of View
23/02/2022
#6 - The Power of Digital
13/04/2022
#7 - A Guide to LinkedIn Ads in 2022
27/04/2022
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