ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How To Diversify Into New Product Categories with Sean Frank"
Episode Synopsis
Nate chats with CEO of The Ridge, Sean Frank, in an effort to understand how a wallet company now sells luggage, rings, knives, and watches.
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!
Tactical & Practical is sponsored by Intelligems.io & Postscript.io
Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout Intelligems.io !
Postscript is a platform dedicated to one thing and one thing only: becoming the greatest SMS platform the world has ever seen. I wouldn't trust my SMS program to be run through a platform whose main job was e-mail, or reviews, or anything else. If you want an elite SMS program, go with the company that's dedicating every resource they have to being a great SMS platform. Go to Postscript.io and tell 'em I sent you to sign up today!
More episodes of the podcast Tactical & Practical
Don't Build A Brand, Develop Personality
09/12/2025
Give Rich Customers A Chance
04/12/2025
Discounts Are Like Binge Drinking
27/11/2025
How Connor MacDonald Plans For Next Year
21/11/2025
The Best Ad I Saw All October
05/11/2025
Lazy marketers are better than wasteful ones
30/10/2025
2 UNDEFEATED Advertising Tactics
16/10/2025
Trickle Down Tactics
12/09/2025
I Quit My Job (3 biggest lessons learned)
09/09/2025
In God we trust