7 ways to measure the effectiveness of your FUNNEL FILLING:

1. Google Search Volume
2. Total REACH (all ad & organic channels)
3. Cost Per 1,000 Accounts Center Accounts Reached (Meta)
4. New Visitor Percentage (Meta)
5. Blended Cost Per New Site Session
6. Blended Cost Per New Lead
7. Revenue Per Lead (short time frame: 7-, 14-days etc)

What else would you add?

October is FUNNEL FILLING SZN for ecom, but a lot of marketers rely on HOPE to make sure it's going well without any concrete data, which I don't advise.

Measuring these 7 metrics, and comparing them to the same time frame from last year or last sales period will give you a leading indication of how effectively you're filling the funnel, and how lucrative November & December might be for you.

It's not iron clad, every year in ecom is different, but if you pull these metrics compared to last year, you'll start to see a picture of how you're stacking up year over year, and it should become clear what you need to work on before the holiday shopping season starts!


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