Countdown to Black Friday: 112 Days

I'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it.

First up, I wanted to talk about scaling your influencer program ahead of Q4. Done well, influencer should be the highest return on ad spend you see in your business, but it's also one of the hardest channels to scale, which is why you need to start NOW if you haven't already.

The buyer pool explodes in November & December, so I think most brands can invest in bigger & broader influencers than they might feel comfortable with for most of the year, but now is the time to go big.

Listen here in full, or anywhere you listen to pods, brought to you by @Intelligems

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