Can AI make tourism more sustainable?AI is everywhere, but it’s not always used in the right ways. 🫢 In this episode of Sustainable Today, Successful Tomorrow, we talk with Edmund Morris fromEquator about how AI and data can become tools for smarter, fairer, and more sustainable tourism. Together, we explore how AI-powered insights help travel businesses and destinations move beyond carbon and understand their true impact. 💡 Edmund shares how small, data-led changes can make travel better for both visitors and local communities. Because when we use data the right way, it doesn’t just measure sustainability. It helps create positive impact. 🙌If you’re curious about how AI can help shape a more positive future for tourism, this episode is for you. 🎧How well are you communicating sustainability? Apply for our free Sustainable Marketing Scan 👇https://goodtourisminstitute.com/scan/ 

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