Does sustainability come at a price? 💸There's this perception that sustainability comes with a price tag, both for travelers and travel businesses, but is that really the case? 🤔That’s the big question we explore in this week’s episode of Sustainable Today, Successful Tomorrow. In this discussion, we look at what it actually takes to create positive impact in tourism, with or without a big budget. 🌿We’ll share clips from our interview with Natalie, Head of Positive Impact at luxury tour operator Jacada Travel.  She offers a fresh take on what luxury really means, and how it can go hand in hand with sustainability. ✨Whether you're working with five-star lodges or five-dollar budgets, this episode is for you.

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