Rob and Kaihan join Kimberly to talk about their new book, Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life. Highlighting the failures that laid the foundation for the success stories of how to attain P = 0, Rob and Kaihan offer ways to bring consumers and producers closer together while achieving greater sustainability in the process. Innovations as diverse as specialty lab-grown meats, 3D-printed inoculations, and virtual reality implants show how much more immersed we are in a world of on-demand, proximate goods and services than we might realize.
Rob, Kaihan, and Kimberly spend time considering:

If Covid-19 was the catalyst or just another building block toward digital adoption

Whether proximity technologies are going to put most of us out of work

Whether increased demand for minerals will be just as exploitative an industry as the fossil fuel it’s likely to replace

Whether we colonize Mars because it’s one more planet humans can (irresponsibly) exploit

How both developing and developed countries can benefit from the leapfrogging proximity technologies

The possibility that AI takes over the world, justifying the fears of Campaign to Stop Killer Robots


Ways businesses can integrate proximity into their strategies

For more on her thoughts about Proximity, check out Kimberly’s Substack post


Follow Rob Wolcott on X, LinkedIn, and his website
Follow Kaihan Krippendorff on X, LinkedIn, and his website

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