Listen "Wrapped With a Bow (and a Lock-In Clause)"
Episode Synopsis
In this end-of-year episode of Surprise - It’s Not a Toaster, Ed Bennett and Chris Boyer take on the annual ritual of being “Wrapped.” What began as a fun reflection has turned into a full-blown platform performance review, with apps across music, social, productivity, fitness, and even calendars proudly telling you just how much of your life they consumed. Because nothing says personal growth like a branded slide deck about your screen time.
The conversation unpacks how year-end recaps quietly celebrate overuse, encourage public self-promotion, and reinforce platform lock-in. It’s the perfect Boxing Day episode: the wrapping paper is gone, the boxes are everywhere, and you’re left sorting through what you actually wanted versus what just showed up.
In part two, the SNAT Book Club continues with Enshitification by Cory Doctorow, diving into how platforms trap users, businesses, and regulators through lock-in, dependency, and the steady erosion of exit ramps. It’s a clean explanation of why leaving bad platforms feels harder every year and why things don’t improve on their own.
And because it wouldn’t be SNAT without testing the limits of artificial intelligence, the episode closes with a lighthearted experiment in whether today’s AI tools can offer genuinely useful guidance when faced with a very seasonal, very awkward real-world problem - with mixed results.
Streaming. Wrapped. Trapped. Boxed in. Happy Boxing Day.
Mentions from the Show:
SNL - “Uber Eats Wrapped” skit
Husk IRL YouTube page
Enshitification book
Chris Boyer on LinkedIn
Ed Bennett on LinkedIn
Chris Boyer website
Ed Bennett of BlueSky
Chris Boyer on BlueSky
The conversation unpacks how year-end recaps quietly celebrate overuse, encourage public self-promotion, and reinforce platform lock-in. It’s the perfect Boxing Day episode: the wrapping paper is gone, the boxes are everywhere, and you’re left sorting through what you actually wanted versus what just showed up.
In part two, the SNAT Book Club continues with Enshitification by Cory Doctorow, diving into how platforms trap users, businesses, and regulators through lock-in, dependency, and the steady erosion of exit ramps. It’s a clean explanation of why leaving bad platforms feels harder every year and why things don’t improve on their own.
And because it wouldn’t be SNAT without testing the limits of artificial intelligence, the episode closes with a lighthearted experiment in whether today’s AI tools can offer genuinely useful guidance when faced with a very seasonal, very awkward real-world problem - with mixed results.
Streaming. Wrapped. Trapped. Boxed in. Happy Boxing Day.
Mentions from the Show:
SNL - “Uber Eats Wrapped” skit
Husk IRL YouTube page
Enshitification book
Chris Boyer on LinkedIn
Ed Bennett on LinkedIn
Chris Boyer website
Ed Bennett of BlueSky
Chris Boyer on BlueSky
More episodes of the podcast Surprise - It's Not a Toaster
The Holiday Gift Guide Nobody Wanted
12/12/2025
How Streaming Became Cable, But Worse
20/11/2025
(How) Will AI Kill Us?
23/10/2025
Cancel My Subscription (to Everything)
22/09/2025
Taco Tuesday Goes Quantum
11/09/2025
FIlter Culture
05/08/2025
Sludge Happens
11/07/2025
Liquid What Now?
23/06/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.