A supply chain is designed to be efficient—reducing redundancies, cutting costs, and keeping things moving seamlessly. But here’s the irony: the more efficient it becomes, the more fragile it can be when disruptions hit. That’s why balancing efficiency with resilience is one of the biggest challenges in supply chain management.  In this episode, David Null, former SVP of Supply Chain at Georgia-Pacific, shares what it takes to manage a $20 billion supply chain. He explains why technology is only as good as the processes behind it, how data visibility improves decision-making, and why a strong supply chain isn’t just about speed, it’s about being prepared for whatever comes next.In this episode, you’ll learn:Why data quality issues can derail even the best supply chain strategiesHow to balance efficiency, cost, and customer satisfactionThe role of AI in improving logistics and decision-makingThings to listen for:(00:00) Meet Supply Chain Champion: David Null(02:10) Inside Georgia-Pacific’s complex supply chain operations(09:41) Better supply chain visibility through good data quality(14:29) Georgia-Pacific’s pragmatic approach to sustainability(17:18) The real impact of AI in supply chain decision-making(21:12) Balancing efficiency, resilience, and customer satisfaction(25:33) Teamwork and collaboration for supply chain success(29:54) Why technology alone won’t solve supply chain challengesResources:Connect with David: https://www.linkedin.com/in/david-null-883a034/ Connect with Eric: https://www.linkedin.com/in/eric-fullerton-111ba71a/Connect with project44: https://www.project44.com/

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