Behind Abercrombie’s transformation is a supply chain that had to move just as fast.Kristen Kravitz, Group Vice President of Transportation at Abercrombie & Fitch, shares how nearly a decade of operational change helped power one of retail’s biggest comebacks. From rethinking team structure to modernizing delivery strategies, she explains how execution across functions helped turn brand goals into customer reality.In this conversation, Kristen breaks down what makes a supply chain resilient, where visibility creates real advantage, and why investing in your people is non-negotiable. She also shares her take on buzzwords, the role of tech, and how to keep teams focused in the face of nonstop change.In this episode, you’ll learn:How Abercrombie redesigned its supply chain to support a brand-wide shiftWhat it takes to manage multiple shipping partners without losing visibilityWhy investing in your people is critical for long-term success in supply chain managementThings to listen for:(00:00) Meet Supply Chain Champion: Kristen Kravitz(01:02) How the supply chain supported Abercrombie’s brand transformation(03:06) Rebuilding teams and structure to focus on the customer(05:45) Shifting from a single-carrier model to a flexible last mile(07:25) Why real-time visibility became non-negotiable(12:33) Breaking down data silos to make smarter, faster decisions(18:14) Making sustainability practical in the supply chain(23:22) The leadership trait that sets top supply chain pros apart(28:00) Kristen’s hot take on why people still matter most in supply chainResources:Connect with Kristen: https://www.linkedin.com/in/kristen-kravitz-529a064/ Connect with Eric: https://www.linkedin.com/in/eric-fullerton-111ba71a/Connect with project44: https://www.project44.com/

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