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Listen "How Betches Evolved From a Small Blog to a Media Powerhouse"
Episode Synopsis
In 2011, three college roommates had a late-night idea to start a blog. No plan, no funding, and no bylines. Fast forward to today, and Betches is one of the biggest names in media, reaching millions of women worldwide.
This week on SUPERWOMEN, I sat down with Aleen Dreksler, co-founder and CEO of Betches, to talk about how she and her two friends built a media empire from the ground up. Aleen opens up about the challenges of bootstrapping, trusting their instincts, and creating a brand that resonates with women on a deeper level. She also shares how entrepreneurship and motherhood intersect, and how she balances both.
Tune in to hear how embracing imperfections and taking risks turned a small blog into a cultural phenomenon.
Episode Guide:
(00:00) Meet Aleen Dreksler, co-founder of Betches
(02:09) Starting Betches during peak bro culture
(06:03) Building a business without outside funding
(09:06) Growing with your audience
(12:34) Fighting with co-founders
(13:56) The Betches acquisition
(18:03) Scaling the business while staying lean
(22:38) Saying goodbye to FOMO for good
(25:35) Motherhood, ambition, and being okay with imperfection
(30:51) What it’s like to be an employee again
(35:11) The two lessons every founder needs to hear
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on SUPERWOMEN, I sat down with Aleen Dreksler, co-founder and CEO of Betches, to talk about how she and her two friends built a media empire from the ground up. Aleen opens up about the challenges of bootstrapping, trusting their instincts, and creating a brand that resonates with women on a deeper level. She also shares how entrepreneurship and motherhood intersect, and how she balances both.
Tune in to hear how embracing imperfections and taking risks turned a small blog into a cultural phenomenon.
Episode Guide:
(00:00) Meet Aleen Dreksler, co-founder of Betches
(02:09) Starting Betches during peak bro culture
(06:03) Building a business without outside funding
(09:06) Growing with your audience
(12:34) Fighting with co-founders
(13:56) The Betches acquisition
(18:03) Scaling the business while staying lean
(22:38) Saying goodbye to FOMO for good
(25:35) Motherhood, ambition, and being okay with imperfection
(30:51) What it’s like to be an employee again
(35:11) The two lessons every founder needs to hear
Learn more about your ad choices. Visit megaphone.fm/adchoices
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