Topics discussed in this episode:The two factors affecting how MSPs navigate the changes. 04:15The only constant in the world of technology is change. 07:13MSPs that didn't care well for their clients in the summer of 2019 are losing customers 08:00Distributed workforce increased the demand for MSPs. 09:51Adoption of new technology isn't purely an MSP's responsibility; the client must be willing too. 12:07The advantages of hosting events virtually and marketing to an audience virtually. 13:31Social proof is key to marketing. It's as good as word-of-mouth marketing. 16:14A series of elements that make a good website isn't the same as a perfect website, and why you should have one. 20:04Marketing your MSP business is as important as building your products or delivering great customer service. 23:01Why it's necessary to look around at what's happening and see how to fit that in your current MSP strategy. 26:30Resources mentioned in this episode:Updating Servers Doesn't Grow Your Business by Paul GreenThe 6 Principles of Persuasion by Dr. Robert CialdiniThe Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet HolmesThey Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus SheridanCredits:The team that made this episode possible:Praveen Ramesh, who leads product marketing and growthMonica Maria, who leads the content marketing and editorial effortsKarthikeyan Ganesh, who designs everything you see on our websiteKanagaraj Subramaniam, who built everything on this podcast page

Ver todos los episodios